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The Air Jordan 33 Ushers In Pure Innovation With a New FastFit Technology

Not many sneaker drops can compete with what Jordan Brand delivers on a weekly basis, but when it comes to a whole new model in the Air Jordan series, you can pretty much quadruple that sentiment. Hence, we have the Air Jordan XXXIII and Nike’s new & innovative FastFit technology.

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Next generation. #PrepareToFly with the #AirJordan XXXIII.

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In the words of Michael Jordan himself, the new silhouette in his OG namesake line provides ultimate lockdown to prepare athletes for flight, in addition to being a shoe that’s distinctive to what Jordan Brand represents. Of course, with something that people have been teased with since the Marty McFlys from Back to the Future Part II, everyone really wants to know what the deal is with FastFit — like fam, how does it even work?

Here’s a quick breakdown of how the technology operates on your foot, via Nike:

Loops on the tongue and heel allow easier entry

The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown

Eject by pulling the side loops to release the cables

Other key specs seen on the 33s play into the brand’s past and present, like “Nike Air” finding its way on the heel tab and Flight Speed technology on the underfoot. All the elements working together make for a high performance shoe that embodies a lot of style as well. Basically, we can’t wait to see the colorways they have planned for this and just what’s in store for the spanking new silhouette overall.

Check for the Air Jordan XXXIII starting October 18 at select global retailers and online. See images of the shoe, campaign featuring NBA All-Star Victor Oladipo and the blueprints from the design process all below:

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Roc Nation’s Emory Jones Links With PUMA For His “Betting On Yourself” Collection

One thing certain about the house that Jay Z built, whether it’s Roc-A-Fella or Roc Nation, is that he doesn’t have slackers working around him. That sentiment rings true especially for Emory Jones — a person we’ve all heard name-dropped by Hov on many occasions — and we’re seeing it in-person as he steps out on his own for a capsule collection alongside PUMA.

Constructed around a theme of “underground movements from past and present,” Emory and PUMA came together to bring us new versions of the RS-0, RS100 and 1973 classic PUMA Clyde model, each incorporating premium builds and detailing. In addition to footwear, the set also includes T-shirts, pants and a standout tracksuit that, as described and rocked by the Roc Nation Apparel/Paper Planes honcho himself (seen above), looks “simple fly” for the fall season that begins in a matter of hours.

Look out for Emory Jones’ new “Betting On Yourself” Collection with PUMA starting tomorrow (September 22) at select retailers and online. Check out the lookbook below:

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Nike SB Mixes the Cultures of Skate and Basketball for a NBA-Themed Capsule

Just in time for the start of the new NBA season, which is already in promo mode thanks to Travis Scott and other notable basketball fans, Nike SB is showing us that skaters and ballers have way more in common than we think.

The upcoming Nike SB x NBA collaboration features some of the greatest athletes to pick up a skate deck, including pros Eric Koston and Paul Rodriguez (seen above). Included in this set are some classic sportswear items, like a super clean satin bomber jacket and hoodies that both incorporate NBA’s signature white silhouette dribbling logo. There’s also some footwear options included as well, with the Bruin, Blazer and ever-loved Dunk arriving in a triple play of cool colorways. Just imagine how dope it would be if we got a full campaign with LeBron, Carmelo and Westbrook hitting the half-pipe — now that would be lit!

Expect the NBA x Nike SB collection to drop starting October 13 at Nike.com, followed by the Nike Bruin and matching hoodie arrival on December 1. See P-Prod, Koston and the rest of the crew hitting the streets in the lookbook below:

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Champs Sports Drops An Exclusive Nike Hive Pack

Champs Sports has always been a go-to spot to hit up when you’re looking for fresh sportswear — the apparel and footwear selections are always on point! — and the latest offering from the nationwide retailer is an exclusive drop in collaboration with the good folks over at Nike.

Billed as the Nike Hive Pack, the collaborative capsule gives us two iterations of the Air Max Plus silhouette. While the colors for both are very similar, more than likely to keep with the honeycomb theme, the distinction really comes into play when it comes to where the actual colors are placed on the silhouette. With one predominately black version and the other predominately white, both options allow to you to choose if you want to swag out this season rocking a dark and understated look or a more light and vibrant steez. Ultimately, it’s our choice.

Pick up both sneakers in the Nike Hive Pack for $160.00 USD each, available right now in-store and online. Get a look at the shoes and select pieces from the accompanying apparel below:

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UNDERCOVER x Converse Chuck 70 “Order/Disorder” Collection

The Converse Chuck 70 has been getting a lot of love lately, first as a hi-top “Suede” Pack that recently hit stores, and now with a low-top version in collaboration with Japanese streetwear retailer UNDERCOVER.

The “Order/Disorder” pack, spearheaded by the brand’s head designer Jun Takahashi, gives us four versions of the silhouette inspired by the UNDERCOVER Fall 2018 collection. While the set utilizes plain colorways — yellow, white, red and black are the options to choose from — the lookbook seen below makes a strong case for buying two pairs (or all four!) and mixing the right and left shoes for a real eclectic look. Other notable design specs include the words “ORDER” and “DISORDER” spelled out over the right and left glossy toe cap, respectively, silver eyelets, toe bumpers in contrasting colors, co-branded insoles and vintage canvas uppers for added off-the-runway appeal.

Expect the UNDERCOVER x Converse Chuck 70 “Order/Disorder” Collection to retail for for $110 USD when it arrives on Converse.com next Tuesday (September 25). Peep the visually appealing lookbook below:

Source: Sneaker News

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Bodega Bamz Takes Reebok to Spanish Harlem For the Latest ‘Alter the Icons’ Campaign Video

After the initial launch of Reebok’s ‘Alter The Icons’ campaign earlier this summer, the brand is now giving individual profiles on the stars featured in the activation, with emerging MC Bodega Bamz getting the latest spotlight.

Similar to the profile featuring Jay IDK we saw last month, Bamz guides us through his upbringing in New York, particularly the Spanish Harlem area of the city. Topics he briefly runs through in the short flick (seen above) includes the story behind his Tanboys movement, having a pride in representing both NYC and Latin roots and how his “altered” path to success has led him to do cool things like be a brand ambassador for a globally-recognized sportswear brand.

Take a look at Bodega Bamz’s ‘Alter the Icons’ campaign video with Reebok above, and get a look at the self-proclaimed PAPI MC modeling the new Workout Plus “Altered” colorway below, available to cop right now online:

Want to see more of Bodega Bamz’s story? Read his full feature over on the Reebok blog.

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Coach Taps Michael B. Jordan as the New Face of Its Menswear Line

Michael B. Jordan is literally making all the right moves. After a stellar performance in this year’s globally-applauded Black Panther film — a move that more than likely got the character Killmonger his own comic miniseries — the famed actor will now star in a new role as the face of Coach’s menswear line.

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Our thoughts exactly. We're this excited to welcome Michael B. Jordan to the Coach fam as the new face of Coach Men's. @MichaelBJordan #CoachxMBJ #CoachNY

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Starting with the Spring 2019 Collection, the Creed II star will both model and be a brand ambassador for the luxury brand. Even better, he’s also set to be hands-on in the design of a full capsule collection with help from creative director Stuart Vevers.

In the Instagram announcement seen below, Michael show’s extreme excitement to be joining the squad, stating this in his own words:

“With any creative endeavor, it’s all about finding the right fit. My next role, the face of @Coach men’s. Excited to work with @StuartVevers and the entire Coach fam. Good things on the way.”

— Michael B. Jordan, for Coach

We can wait to see what this guy comes up with for the fellas with high-end tastes. We’ll keep you guys updated as more campaign images and actual pieces from the collection start to roll out, like the Signature Hoodie he’s rocking in these images that you can cop right now online. Congratulations, Michael B. Jordan!

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With any creative endeavor, it’s all about finding the right fit.My next role, the face of @Coach men's. Excited to work with @StuartVevers and the entire Coach fam. Good things on the way. 💥 #CoachxMBJ #CoachNY

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The Spike Lee-Influenced Jordan Spiz’ike Returns With a Fresh “Olive Green/Grey” Colorway

Remember when the Jordan Spiz’ike first dropped and some people didn’t think the mashup idea would take off? Yeah, well, the shoe that inspired many other “combo constructions” since it initially launched back in October 2006 is making a welcomed return, with Jordan Brand decking the silhouette out this time in a fresh “Olive Green/Grey” colorway.

The Spike Lee-themed shoe returns with a nylon and leather upper, with black, grey and hints of orange spread out throughout the silhouette. JB’s signature elephant print is also included in the design, featured here on the heel and toe mudguards. Also included in the mix is a translucent lace lock, sail rubber outsole, and classic Mars Blackmon (see: She’s Gotta Have It) and 40 Acres & A Mule branding on the left and right shoes, respectively. His Airness and Spike would definitely be proud of these.

Cop the new Jordan Spiz’ike “Olive Green/Grey” for $175 USD when it restocks in the near future at Jordan Brand retailers and online.

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N.E.R.D Links Up With Billionaire Boys Club Again For a Japan-Exclusive T-Shirt Capsule

N.E.R.D has always connected with Japanese culture on a special level, going back to Pharrell’s days of rolling around with BAPE’s former head honcho NIGO, and now the Hip-Hop/rock infusion band is collaborating yet again with Billionaire Boys Club on a Japan-exclusive set of tees.

While not as vibrant as the band’s BBC New York-exclusive NMD HU collab, or as nostalgic as the BBC London-exclusive trucker hat, all six T-shirts in this small offering are perfect for the casual fan regardless of their region. With the white, black and yellow color scheme making a return, the focus falls more on the graphic prints, which include N.E.R.D’s brain logo, the classic BBC ice cream logo, and a standout mashup of the two entities on a “I.C.E. C.R.E.A.M.” shirt that utilizes the band’s signature acronym-style lettering.

Cop the Billionaire Boys Club x N.E.R.D tees right now online, and listen to one of our favorite tracks from the band above after checking out the designs below:

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