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Heron Preston Plans For a Rainy Day With Fully Transparent PVC Raincoat

When you’re one of Kanye West‘s most trusted homies (see: Virgil Abloh), it’s not surprising that your style might steer towards more eclectic tastes. For fashion designer Heron Preston , that choice comes in the form of a fully see-through raincoat.

A piece that will have you stuntin’ regardless of the weather, Heron’s new PVC transparent raincoat is a bold statement with minimal detailing. The only real design here is a Heron Preston namesake print on the back, in addition to a heron bird eating a fish. Art heads may recognize this print as the “Great White Heron Bird” artwork by John James Audubon ; streetwear fiends will recognize it as Heron’s running theme that we previously saw throughout his inaugural “For you, the World” collection.

Feeling fly enough to rock this? Pick up the Heron Preston PVC Raincoat right now at select stockists, including Nubian out of Japan.

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Take a Look at Tyler, The Creator’s Full GOLF le FLEUR* Mono Collection With Converse

After teasing us on the ‘Gram for a minute now, Tyler, The Creator finally gives us a look at his latest GOLF le FLEUR* collection with Converse.

The new GOLF Le FLEUR* Mono collection hits us with a vibrant set of colorways: “Black”, “White”, “Greener Pastures”, “Limoges” and “Rhubarb”. Each shoe has a premium suede upper and coincides with a Converse Essentials apparel capsule of T-shirts and french terry crewneck sweatshirts. To add a personal touch, Tyler adds the GOLF Le FLEUR* logo to the footwear and embroidered on the Converse Essentials sweatshirts.

Expect the Tyler, The Creator x Converse GOLF le FLEUR* Mono collection to drop this Thursday (April 26) for both men and women exclusively on and for $110 USD.

Keep scrolling to see the full set:


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How Lo Can You Go – Meet Several Generations Of The Polo Rockin’ MCs

Hip-hop and fashion have always had a hand-in-hand relationship.

Back in 1986, Run DMC pledged their allegiance to Adidas not only through song, but by declaration. During a performance at the historic Madison Square Garden in New York, the Hollis duo were set to perform “My Adidas,” when group leader Run (now Rev. Run) asked the concert revelers to take their Adidas sneakers (shell toes probably) off and put them in the air. This request proved to be not only iconic, but lucrative for the rap legends. It further set the stage for artists in fashion, as more than consumers. Fast forward over 30 years later, you have Kanye West making history at the same MSG by deciding to live stream his latest Yeezy collection fashion show from a runway nestled in one of their main stages.

Fashion can almost be there 5th element of Hip-Hop. Way before rappers got paid to rock clothes or to make clothes, people embraced looking fly because that’s what it “was.” Take Brooklyn’s Lo-Life crew. Getting fly is their M.O. rap career or not. And what brand has for years been their “go to”? Ralph Lauren, Polo.

Amidst the dark and foggy New York nightlife of the 80’s often filled with drug dealers, prostitutes, pimps, stick up kids, addicts and con men was a crew of kids primarily from Brownsville (U.S.A. – United Shoplifters Association) and Crown Heights (Ralphie’s Kids) that adopted a uniform head to toe of Ralph Lauren. Tales of the crew, sometimes 30-40 deep, walking into a Ralph Lauren store and taking what they want then walking out became legendary and the posse earned a serious reputation in a short amount of time. They made such an impression and became such a talking point that they started influencing established rappers and slowly more and more MC’s and DJ’s began mimicking the style.

“When I first got my first cheque I just went to Polo and just went ballistic” – A$AP Ferg

As the lines began to blur over who was and wasn’t an official member, several guys in the crew began to pursue the same music that they had helped stylize. The Lo-Life influence can be seen on the likes of Sean Price, DJ Clark Kent, Kanye West, Raekwon (“Same damn Lo sweater”), Just Blaze and hip-hop media personality Dallas Penn just to name a few. In fact if your memory is intact you will remember that Fabolous was originally called Fabolous Sport, a moniker paying homage to Polo Sport. After getting recognized as The Source Magazine’s “Unsigned Hype”, Thirstin Howl III aka the Polo Rican, who is infamous for wearing a Polo robe and slippers while doing a bid in prison, has gone on to drop 11 albums in a mixture of English and Spanish and worked with artists such as Eminem, Ol Dirty Bastard, Immortal Technique and Kool Keith. He’s also the main focal point of a new photography book called Bury Me With The Lo On shot by Tom Gould that explores the Lo-Life culture and movement.

Vice TV personality and frequent Action Bronson collaborator Meyhem Lauren isn’t shy about his Lo-Life affiliation on the track “Secret Angle” as he boasts the lyrics,

“Fine fabric delegate with a sneaker fetish/ stackin’ blood money, call it red leaf lettuce/ Polo kingpin, chief brethren, street legend”.

Meyhem has been catching attention with his work alongside DJ Muggs of Cypress Hill and Diggin’ In The Crates producer Buckwild as well as his bodying of various guest verses over the last few years. Spit Gemz is another name making noise with his articulate style of philosophical yet hardbody hip-hop who can be heard on tracks next to MC’s Tragedy Khadafi, Vinnie Paz of Jedi Mind Tricks, Chino XL, Kool G Rap and Blaq Poet, went in on his 2015 appearance on Sway In The Morning earning his spot as one of the undergrounds most talked about. Another stand out MC from this pocket of hip-hop is a young deep voiced wordsmith named Starker who is best known for his Juju (of The Beatnuts fame) produced street banger “Starker X Juju”. You may remember The Source article on his 2015 release The Dutch Masterpiece well, he’s been busy since then with the Lo.Ceasar EP – a collaboration with YL and his latest offering The Bootleg Collection. Starker’s music is unapologetically New York and follows a sound path laid down by pioneers like Mobb Deep, Nas, Cormega, AZ etc. with smooth flows laced with authentic street references that will take several plays through to completely digest.

Over 30 years deep and New York’s Lo-Life’s are just as active and influential in hip-hop than ever before as proven by the re-release of the infamous “Snow Beach” pullover that Raekwon wore in the timeless “Can It Be All So Simple” video clip as well as the Lo-Life staple ‘92 Stadium Series’ which caused chaos amongst streetwear aficionados upon its drop with Supreme and Jordan-esque lineups and campouts to cop it. Although the company has never formally thanked Thirstin, the Lo-Life’s or hip-hop in general for all the heavy lifting on the marketing front, the re-release of these two lines certainly means that they have their ear to the street. Polo, a brand that is conventionally seen as upper-class colonizer attire and hip-hop, straight from the crack era – together they remain as the original rap odd couple that organically works. A lot of rappers can wear Polo, but only a select few can be Lo-Lifes.

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The New Balance 991.5 Made in England Arrives for Spring in Three New Colorways

New Balance is right on time with something fresh as the weather finally shifts for the better, and this time around they’re bringing back the 991.5 Made in England silhouette in a trio of season-appropriate hues.

The pack arrives in black, red and purple colorways, with each incorporating a suede upper and hints of grey on the sole and mesh detailing. Also included in the build is NBs signature ENCAP-cushioned midsole, which makes these suitable for style or sport.

The latest New Balance 991.5 Made in England set retails for $200 USD at a host of select retailers, including Extra Butter who provided the images below:

Images: Extra Butter

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Renowned LA Aims to Bring Paradise with Spring/Summer 2018 “TRAPPED” Campaign

Renowned LA is all about the “American Dream” — a theme incorporated into the brand’s DNA since founder John Dean dropped its inaugural collection back in 2012. Now, with a refined look and a host of celebrity clients, the brand is heading full speed ahead towards the light for spring 2018.

Titled “TRAPPED”, the new Renowned offerings come as a selection of tees, hoodies and joggers, including a standout pair that R&B singer Chris Brown has already got his hands on. The ongoing theme throughout is “Paradise”, a motif that plays on the brand’s overall ethos of enlightenment, and is rounded out by a campaign video (seen above) that features Korean MC Dok2 & Fear of God model Geron McKinley.

The new “TRAPPED” collection by Renowned LA for spring 2018 is available now online, so check out the lookbook below to see what they’ve got to offer:

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Supreme Adds a ‘Hellrasier’ Collaboration to Its Spring/Summer 2018 Collection

After releasing a dope collaborative collection with Lacoste last week, Supreme isn’t giving our pockets any time to chill before the next apparel drop — one that’s sure to leave a few people shook.

The latest capsule centers around 1987 British horror flick Hellraiser — a novel-to-film nail-biter by Clive Barker that introduced us to the now-infamous character Pinhead. In short, the movie is scary as, well, hell!

As far as the collection goes, each piece incorporates themes from the film , including an image of Pinhead himself and a repeated use of the film’s tagline “Hell on Earth.” Included in this set are a trench coat, sweater, football jersey, BDU Shirt, Skate Pant, mesh shorts, two options for a hooded sweatshirt, two more short-sleeve T-shirt options, a beanie, keychains and a signature skate deck.

Pick up the Supreme x Hellraiser collaboration for Spring 2018 beginning in New York, the new Supreme Brooklyn location, LA, London, Paris and online starting April 26, with Japan seeing the release on April 28.

Check out the full product shot lookbook below:

Images: Supreme

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J. Cole 10 Greatest Sneaker Moments

Today, the hip-hop world is probably doing one of two things: smoking weed or listening to that new J.Cole album, simply titled KOD.

The album — a sleek and powerful testament that tackles themes of drug abuse, falling in love via Instagram photos, hip-hop’s current obsession with trap drums, and even filing taxes — is Cole at his finest. However, quality raps aren’t the only thing that Roc Nation’s star player is a pro at.

Any true fan of J. Cole knows his long standing love for sneakers (Air Jordans if we’re talking favorites), so we decided today would be a perfect day to remind you all of how fresh his sneaker game has been over the years.

Keep scrolling to see why the “k” in KOD might just stand for “Kick King”, too:

(12/2014) That time he wore the Air Jordan 1 “Carmine” on the cover of his third LP, 2014 Forest Hills Drive

(7/2013) That time he hit the stage rocking the Air Jordan 4 Retro “Toro”

(2/2012) Hitting up LAVO in sneakers — the coveted Air Jordan 3 Retro “White Cement” to be exact

(12/2016) The super wavy pair of Saucony Grid 8000 “Aqua” he had on in the “False Prophets” video.

(8/2015) Putting on a stellar performance (in the pouring rain at that!) at the 2015 OVO Fest in a pair of Air Jordan 1 Retro “Chicago”

(10/2011) When he held his own next to Beyoncé in the “Party” music video rocking Louis Vuitton’s Tribe Tobacco Sneaker Boots

(10/2011) That time he stopped by Fuse TV’s now-defunct Hoppus on Music — a music-themed talk show hosted by blink-182 frontman Mark Hoppus and, surprisingly enough, Amy Schumer — to perform in a pair of YSL Malibu sneakers

(5/2011) Celebrating his nomination for Best New Artist at the 2011 BET Awards nominee ceremony in the super clean Air Jordan 6 Retro “Infrared”

(7/2012) Hitting up the club again in kicks, this time overseas at Funky Buddha in Mayfair rocking the Nike Air Foamposite One “Dark Neon Royal”

(9/2011) Where it all began: donning the Air Jordan 7 Retro “Raptor” on the album cover of his debut album Cole World: A Sideline Story.

Honorable Mention: (8/2015) the J. Cole x Bally 2015 Collection. Technically not sneakers, but we had to give him a shout for having his own footwear collab.

Have you heard J. Cole’s new album KOD yet? Let us know some of your favorite (or least favorite) tracks over on our Twitter and Facebook.

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Nike Air Force 1 Mid “UV”

Everyone loves Air Force 1s, but this latest pair on shelves ups the ante with an interesting design detail that only comes out when exposed to light.

The new Nike Air Force 1 Mid “UV” features a vibrant Volt colorway, contrasted only by a white sole unit. However, the real eye-grabber here is the hidden UV graphic that reveals an all-over Nike Air logo when under direct sunlight. Talk about innovative!

The shoe is currently on sale for $105 at select Nike Sportswear retailers and online.

What’s the verdict guys: These dope, or blinding your eyes for all the wrong reasons? Let us know over on our Twitter and Facebook.

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